Love Moschino, take a stand.
Online shopping secrets
If there is a Moschino discount or special offer to be had, you'll find it on our website so browse our selection and get the best deal for you. You can also sign up to the Moschino newsletter to stay up to date with the latest news and offers coming straight from the source to your inbox. Registering online you'll be among the first people to know when there's a new Moschino discount code.
Shopping on Moschino
Over the years Moschino has developed three different lines. At entry level there's Love Moschino, which used to be Moschino Jeans. Nothing screams irreverent like a pair of Moschino jeans. If you are a rebel but you still want to flaunt your style, then Moschino is the brand for you. But Love Moschino isn't just a jeans range: there's a whole bunch of tops and skirts, dresses, shoes and accessories waiting for you.
Then there's Boutique Moschino, a line of casualwear exclusively for women. Here you will find items referencing pop culture which take you back to landmarks in the company's journey such as the bastardisation of the McDonalds logo. While the famous M doesn't make an appearance in the latest collection, chequered prints, keyboard patterns and throwbacks to the days of comics and newspapers abound.
Needless to say, there's the Moschino line proper, which is available for men, women and children. Of particular note is Moschino's unmistakable collection of accessories and bags, If you want to make an impression this season and keep some change in your pocket profit from our special Moschino discount codes.
What does Moschino offer?
Moschino makes clothes and accessories for men, women and children. What Moschino doesn't do is clothes and accessories for men, women and children who are modest, unremarkable or somehow want to fly under the radar. If you want to walk past unnoticed, then you might as well save time and hop to another brand, because no one ever wore Moschino inconspicuously.
Moschino welcomes customers who want to be in the limelight. Making a statement, taking a stand, that's the kind of things you expect from someone who shops at Moschino. Explore our selection of Moschino deals and vouchers to get the best prices when you place your next order online.
The best part of it is that you don't need to dress for a special occasion to express yourself with Moschino. You can rock your modern rockabilly style with a simple pullover spiked with a neon logo from Boutique Moschino, or you can play it cool with the comic-themed newspaper oversized jumper dress. Why not spruce up your bag collection with something left field like a quilted maxi shopper brazenly branded with the Love Moschino logo? Or else go all in with the brand new teddy label Moschino couture boots to match your wool and alpaca sequin dress. Because you might manage to pay half the price with a great Moschino deals, but that doesn't mean you'll be doing things by halves!
Moschino is a household name in the luxury fashion industry, a brand absolutely set apart by its inventiveness and unmistakable identity. Eccentric is perhaps the most commonly used word to describe Moschino, and for good reason too, because while that very word is often associated with bizarre or weird things, its origin actually points to something that is just outside the mainstream, not quite aligned with the ordinary rules – something off (ec) centre. From the beginning, that is exactly what Moschino set out to achieve, a distinctive and appealing style that would consider current trends and flip them on their head.
For more than three decades Moschino has been producing playful high quality products, from their emblematic jeans and casualwear to the striking leather accessories that forged the brand's name. Browse our selection of seasonal deals and special vouchers to discover the Moschino discount that is right for you!
Franco Moschino entered the world of fashion in 1983, long after the golden age of couture had passed. Unlike the stereotypical fashion man, he wasn't obsessed with good taste or beautiful design but rather with the role and impact of fashion in society. Moschino's confrontational and critical approach was absolutely the opposite to what you would expect from someone looking to break into the business – yet this was the 1980s, and antagonism was everywhere to be felt, from the raging lyrics of punk rock to the warring message of urban art.
Perhaps unsurprisingly Franco Moschino found encouragement in a prominent member of the fashion world who, just like him, was known for his unwillingness to conform with the norm: Gianni Versace. From the beginning, Moschino became noted for the breath of fresh air he brought to the fashion industry. His designs were bold and flashy, referencing and often using tacky elements rather than shying away from them. By embracing the cliché and incorporating what was often thought of as bad taste, Moschino reinterpreted these elements and used them to bring the attention to the negative influence of fashion on our everyday lives.
The irony in a fashion designer condemning what he called the 'tyranny of fashion' was not lost on Moschino, who was cynical even about himself. He often spoke about the victims of fashion, who were, of course, his own customers. But even when he became a part of the very system that he so heavily criticised, Moschino sided with the other oppressed, making it clear that he wouldn't defend fashion, even if it earned him a handsome living!
Franco Moschino died at the age of 44 in 1994, and for the following two decades the brand was run by his personal assistant Rosella Jardini, with a similar though somewhat tamer aesthetic. Since 2014 the American designer Jeremy Scott has been the artistic director at the firm, bringing back a cutting edge to its designs.