We live in uncertain times of great climatic change in which the weather patterns we have traditionally held as normal are shifting towards the extreme. Yes, Nature is in constant flux; yes, we have unprecedented access to mountains of information arrived from all corners of the earth. But precisely because we have the technology not only to learn about conditions in far-flung places but also to analyse the causes behind their proliferation, we can no longer ignore the fact that climate change is real.
With knowledge also comes the burden of acting responsibly. It would be foolish to imagine that the wheels of progress will suddenly be brought to a halt to protect the environment (although if that's what it takes, it might have to be done). If instead of stopping what we're doing, though, we do it better, in a more environmentally friendly way, then we might be able to stem the flow of natural disasters wreaking havoc all over the world while still maintaining our way of life. In other words, we believe in doing more, rather than in stopping altogether.
The Green Friday 2021 Project
That is why we have launched the Green Friday 2021 project which aims to transform savings into trees. To this end, we have partnered with the Eden Reforestation Project, a non-profit organisation in charge of planting, nursing and preserving trees in forest areas of underdeveloped countries. The work conducted by this NGO is priceless, as it restores endangered or extinguished native forests, which provide food for villagers, shelter for wildlife, shade, medicines, and promotes soil regeneration. Eden Reforestation Project implements climate regulation through a village-wide tree-planting programme that deliberately focuses on local labour, lifting people out of extreme poverty and therefore promoting the social and economic development of the communities in which it operates.
For every purchase users place between Black Friday and Christmas through the different websites affiliated to the Bravo Savings Network, we will finance the planting of a tree by the Eden Reforestation Project. That is one order, one tree, every minute of every hour of every day of the holiday season. Building on the success of the project in 2019 and 2020 where 100,000 trees and 260,000 trees respectively were planted, we are well on our way to making the world a little greener. By the end of the Green Friday 2021 project we aim to have raised sufficient funds to plant even more trees in places such as Madagascar, Haiti, Nepal, Indonesia, Mozambique, and Kenya, with the Eden Reforestation Project beginning the planting process in April 2022. With our agreed goal being 500,000 over 5 years, we need your help to make this a reality.
In the face of the devastating series of news of raging fires gobbling up green areas all over the world, but in particular the Amazon Forest, which in 2019 suffered heartbreaking outbreaks of wild and man-made fires, we have decided not to sit cross-armed but rather to act as a big funnel to channel the good will of our users and turn it into positive action. It's now up to you, dear shoppers, to do your thing: check out our great Black Friday UK 2021 deals, favour the merchants partnering with us in this initiative, such as the brilliant ECCO discounts or LOOKFANTASTIC promo codes we have available, and shop with abandon!
So How Does Green Friday 2021 Actually Work?
Shopping made sustainable, that is the primary concept behind Green Friday 2021. The idea might sound counter-intuitive but we don't see why it should be so. We hope to bring to the attention of our users the pressing issue that is climate change, and how easily something can be done about it. Sustainable shopping is achievable by taking responsibility of your place in the production chain and taking ownership of your carbon footprint, which is exactly what you are helping to achieve when you use a Nike voucher code. There's literally no better way to do that than by cancelling it!
So, from Black Friday through Cyber Week 2021 and until Christmas, users who place an order at any of the participating brands will be contributing to the Green Friday 2021 project, as part of their spend will be used to plant one tree. Note that in order to qualify for the Green Friday 2021 project by the Bravo Savings Network you will have to complete your purchase using a discount code or deal found through bravovoucher.co.uk. It doesn't matter whether you're looking for the best Black Friday fashion deals, making the most of our Debenhams discount codes, or you're after Cyber Monday laptop deals, all you have to do to contribute your very own tree to the cause is click on the discount code or deal of your liking and order these or any other articles once you're redirected to the brand's website. Oh, yeah, one more thing: returns are excluded from the planting project, which will begin in April 2022, so if you decide you don't want your items before then you will be returning your tree together with your purchase.
When you look at it in detail, the concept of sustainable shopping is neither new nor entirely alien. There's a whole plethora or traders who for a long time have done their bit to offset the inevitable environmental costs entailed by the manufacturing process. One aspect that has long been identified as crucial is the need to make sure that the raw material used in the garment industry is sourced in a sustainable way. This might sound self-evident but in the days of global production chains sustainable sourcing is easier said than done. At Marks & Spencer they are totally aware of the importance of this, which is why they source all their cotton sustainably. So when you grab a Marks and Spencer discount code you do so in the full knowledge that you are supporting a principled company.
Another good example of creative ways to support the environment is provided by the initiatives that Converse have put forward in the past, in particular with the Converse Renew design. Using the iconic Chuck Taylor boot, Converse have developed new development processes that preserve the look and feel of their traditional boot but that now uses green material: there's the new canvas style, made with 100% recycled polyester retrieved from used plastic bottles. Then there's the denim version, made with upcycled jeans taken from various landfills. And in the future Converse will also launch a cotton variant of the Renew series, which will contain at least 40% recycled cotton from canvas discards. This way, when you use our Converse deals for the good old Chuck Taylor boot you get both a piece of history and a bit on innovation for the future!
These are but two of many examples we could choose. Other good options could be supporting the Nature Needs Heroes initiative with a Timberland promo code, helping them develop their own reforestation campaign, or shopping for a discount code for B&Q, who have partnered with Any Junk for responsible waste removal. The combinations are practically endless, so all you have to do to turn this Black Friday into a Green Friday is take a little care of where you do your shopping.
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