Its the end of the year and the nights are stretching well into the day. It seems we can never catch a glimpse of daylight, not in the morning, not in the afternoon either. The rain is progressively giving way to the cold, and soon enough we won't even be able to tell the shape of anyone's bodies. However, it's not all doom and gloom: the spirit's festive with the holiday season approaching and the Christmas lights illuminating every corner. The smell of burnt chestnuts fills the air and no pub worth its name is short of a barrel of mulled wine adorning the corner of the bar. It's a time for many of us to meet up with family and friends and enjoy some great festive fun. Some people love this time of the year, others can't stand it. Even Christmas is a dividing holiday! After all, who doesn't know a Scrooge, always complaining and making everyone else's life miserable? But even if you dread the cold, long for the sunlight and hate Christmas, there is one thing you won't fail to appreciate: Winter Sales!
When do January Sales start?
In England, Winter Sales are usually referred to as January Sales, even though there is no legal restriction as to when the Winter Sales should start. The name January Sales likely comes from our neighbours such as France or Germany, where sales periods are restricted. In the UK and Ireland, no restrictions apply, which is why the January Sales really start long before. Establishing exactly when do the Winter Sales start in the UK is a rather complicated affair, for retailers will make the most of the Christmas run to bring their year to the black, with the final quarter commonly known as the 'golden quarter'.
With the spread of commercial events such as Singles Day and Black Friday, November has become a month full of bargains and promotions (although strictly speaking, we should still be talking of autumn sales when we refer to them). With winter coming in earnest only around Christmas time, identifying the start of the Winter Sales becomes easier. From the moment you’ve had your last bite of Christmas pudding, millions of shoppers get ready for the biggest month of savings of the year. And so, as one year approaches its end to give way to another, in the dying days of the calendar year, immediately after Boxing Day, that is when, paradoxically, the January Sales begin!
When do January Sales end?
In the UK, there is no legal limitation on how long the January Sales can last. This is not the case everywhere else. In France, for instance, the Winter Sales aren't just restricted in terms of their duration, but the restrictions vary slightly according to the place: in Paris, you can only offer special discounts during a period of four weeks, beginning on the first Wednesday of January, while in the rest of the country the start date is the same, but the January Sales can last up to six weeks. In Germany, the legislation used to be even stricter, with only two weeks of sales allowed twice a year, once in the summer and once in the winter (beginning on the first Monday of January), though over the last decade the laws governing the sales periods in Germany have relaxed substantially.
Luckily, in the UK we don't have to worry about that sort of thing. Whether you live in London or Birmingham, Derry, Aberdeen or somewhere out in Dorset, shops are allowed to have their Winter Sales for as long as they want. This January, we expect the sales to be bigger than ever, so whether you’re looking for the latest games console, a fresh January wardrobe by following our shopping tips for Winter Sales, or just a treat for yourself, take advantage of our January offers and enjoy your shopping stress-free, with no Boxing Day opening hour restrictions!
Best online January sales deals
This year, we want to give you everything you need to make the most of the best Boxing Day Sales and January deals, so this is our guide to the best online offers. Whilst shoppers queue outside the biggest high street stores for hours waiting for the shops to open, you can relax at home and make the most of our January discounts online with a glass of wine or a nice cup of tea. You'll have way more options to choose from with half as much effort required.
The best place to start your January Sales shopping is at Amazon, the one-stop-shop for everything you need. For more fantastic deals all in one place, check out our Marks and Spencer offers, from food to clothes to decorations, they've got it all. We’ve got loads of other superstore discount codes to get your year off to a flying start with some fantastic savings for your orders, whether it’s toys for your children, homeware, or jewellery, you can get it all for less with our January offers.
The Winter Sales are the best time to pick up the latest technology and with our Boxing Day discounts and January deals, you can save even more money this time around. Whether it’s the latest tablet or a new games console, maybe you want to take advantage of the TV sales, you can get it all for less. So, what are you waiting for? Grab one of our electronics deals and treat yourself or a loved one to one more festive gift in the AO.com January Sales. They often have great new promo codes each week so keep our page bookmarked, you never know when one might appear for those items sitting in your basket!
Even more fantastic January sales deals can be found in the Currys sales where you can expect huge discounts on everything from small kitchen appliances to even bigger discounts on large domestic appliances. During this Winter Sale, UK customers can benefit from price reductions on many household essentials and get them all for a bargain price. As the name suggests, at Currys PC World you can also find excellent discounts on laptops, PC accessories, wireless speakers and much more! Treat the kids to the new Xbox Series S they've been nagging you for all year or pick up a great deal on limited edition PS5 games, stylish headsets or the trending DualSense controllers and many other digital devices and consoles for the tech & gaming fans in the family or treat yourself to a new telly from one of the many TV deals available. With so many January sales deals up for grabs, you'll be asking yourself "so when do January sales start?", to which our response is "sooner than you might think!". With no legal restriction on length or quantity of sales in the UK, the best online January sales might start at the beginning of January, as you might expect, or even before! "When do January sales end?" we hear you wondering, well that could be any time from the of January, or extended right up until Spring! The best way to stay in the loop is to sign up to the newsletter for each merchant. You'll be the first to find out about any early sale items up for grabs to bag a bargain before anyone else does!
If you've been waiting patiently for the best sale January has to offer to pick up your new Smartphone then why not head over and check out the incredible Huawei deals popping up exactly around this time! We're sure you'll be thrilled to discover a huge range of devices and discounted handsets from this top global brand. From 5G enabled phones such as the P40 Pro to bundle deals, wireless speakers, audio sunglasses, audio devices and more - as well as massive savings on laptops, you really will be spoilt for choice!
The Winter sale UK is also the best place to give your Smart home a revamp! Over at their sale, January deals on Smart heaters and air conditioning units are just some of the Energy Bulbs offers available at this special time of the year. Choose from a massive collection of money-saving portable heaters and energy bill-busting LED lightbulbs to keep costs down during the winter months!
Give yourself something to look forward to, so you can get through those January blues that little bit easier, and make the most of our January offers from the biggest travel operators around! Why not make early arrangements for a magical holiday with one of our Walt Disney Travel Company deals? Whether you're thinking of just shuttling across the Channel to Paris or you plan to go across the Atlantic, you could spend less on your next adventure. Wherever you're heading, you'd be well advised to arrange in advance for your transportation to and from the airport. Get your parking at the port or airport at a much better price with these Holiday Extras deals. Whatever it is you're after, there’s something for everyone with our travel deals.
It’s a new year, so why not give yourself a fresh look with our health & beauty discounts! Make the most of the Beauty Expert January Sales and treat yourself to your favourite cosmetics. Or you could get a shaving kit and aftershave combo at superb prices with the Mankind January Sales.
If you're looking for fantastic clothing deals, you've come to the right place. Whereas tech deals reign supreme on Black Friday, fashion offers take over the Winter Sales with many shops offering free delivery too on low minimum spends. Lead the fashion trends and make the most of the ASOS January Sale. Browse through their huge range of products in a fantastic selection of sizes and styles. ASOS really are the one to watch if you want the most up to date designs. You may laugh at the old cliche 'new year, new me' but why wouldn't you want to wow your colleagues on your return to the office (or zoom call)?! You'd be silly not to check out the REISS deals and vouchers we've found. With beautiful silhouettes, sharp tailoring and wool rich garments, you're sure to start your working year off with a bang. Browse the latest deals on luxury embroidered, embellished and beaded leather handbags and designer clutches - the perfect way to complete your work to dinner party look in an instant.
January sales deals are also a wonderful time to grab a sweet-smelling discount on a new fragrance or beauty item. Over at the Notino Winter Sales you can pick up discounted perfumes for him or her and with a Notino discount code you can also gain access to free gifts and extra savings at the checkout. Get the best January Sales deals going by browsing other sites and tick everything off your wish list in a few clicks! Nab a The Perfume Shop discount on your favourite designer fragrance or get vegan and planet-friendly beauty items and skincare with a Body Shop promo, saving you money on your order every time you shop. For even more on-trend beauty must-haves and clever beauty devices, it's worth paying the LOOKFANTASTIC sales pages a visit. Never shy of a discount code or promotion you can while away the hours, perusing the many sale items listed!
On the subject of partywear, book your place in the January sales deals to pick up articles that a modern gal or guy simply wouldn't be without on a night out. From dresses, fashion beauty and lifestyle must-haves, you can pick it all up at a fantastic price in the SHEIN sales taking place around this time of year. From womens clothing to menswear essentials and stuff for the children too, the whole family will be taken care of! Shop the best online January sales to save big on a new coat or jackets for the kids to see them through this year and (hopefully) next year's winter months too. Check out the loungewear collection for great discounts on the hottest trends, or give your post-Christmas fitness plan a kick start with adorable and affordable activewear! Pick up your Winter sale shirt, ankle boots or trousers or spoil yourself with a new make-up bag or jewellery box to keep your trinkets perfectly ordered. No more hunting for your favourite bracelet or ring!
For the trainer lovers, the best January sale to check out is just a few clicks away. Thanks to Foot Locker discounts ramped up around this time, it's the perfect time to score the latest footwear at a fraction of the price!
What look would be complete without some killer accessories? Head on over to ourErnest Jones offers page to sort out your bling and then hop on over to the Coach deals we've found to get your hands on one of their classic bags at a great price. One of the best January sales for fans of sunglasses (a girl or guy can never have too many, right?) is over in the Ray Ban sales section where discounts can get up to a whopping 50% off during this time! From polarised sunnies to prescription glasses, there's never been a better time to nab a fantastic bargain!
A new year also means a new school term, so why not check out these Boden deals and kill 2 birds with 1 stone. You can get yourself and the kids kitted out all in one place! As for school shoes, it's got to be Clarks. They've been around for years and their shoes really do stand the test of time. Check out the latest Clarks deals and promo codes to save on your order, after all, their feet will just keep on growing so save those precious coins for the next pair! With the family still firmly in mind, we also suggest taking a pit-stop to shop winter essentials from the many Debenhams offers up for grabs or check out the House of Fraser deals ready and waiting to save you money! With extra savings in your back pocket, it's also a great time to snap up a little treat for yourself. From lingerie and accessories to beauty counter favourites it's the perfect remedy to those post-Christmas blues!
With the stresses and strains of the Christmas period over (we love it really!), now is also a great time to spruce up your home and garden. Check out the amazing selection of Wayfair deals we've hand-picked from the best of the best online January sales. From gorgeous home accessories and furniture, you can transform your home into a warm and inviting space perfect to rest and recuperate after a long day, and get in a spot of internet shopping! Find a fantastic discount on a stunning new kitchen or bathroom with a Wickes discount or pick up some stylish and practical bedding or some luxurious soft furnishing from the brilliant array of Dunelm offers just waiting to be snapped up!
Once Christmas is over, why not take advantage of the January Sales deals to get your family & friends' birthday presents already ticked off the to-do list! Take a look at the list below and be inspired by the fantastic offers on greeting cards and unique gifts. You can also still find great jewellery discounts in the John Greed sale and many more - just check out the jewellery category!
Other sites that promise great Winter Sales UK offers and promotions include:
- Typo deals - for a variety of homeware, stationery, gifting and tech accessories
- Clintons - for greeting cards for every occasion!
- Buyagift offers on flexible vouchers and experiences
- Picniq - find a discount on a fun family day out!
- Moonpig.com promotions for funny greeting cards you can famously personalise with your own photos!
There’s no end to the savings you can make with our Boxing Day deals and January discounts. Simply search and select the shop you're looking for, browse the latest offers we've found and enjoyhuge discounts on your order today!
Why not read more on our Winter Sales blog about how to shop like a pro in the January Sales 2023.
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