Study Reveals the Essential Food Items with Shocking Price Increases

Updated on 08/10/2024

By Mackenzie

Over the past five years, the rising cost of essential food products has been a significant concern for consumers. Our study experts here at BravoVocher have taken a look into some of the trends that have impacted the food and beverage industry during this period:

  • Olive oil has seen the biggest price hike, shooting up 113.8% in the past five years 
  • Baked beans and sugar are also among the products with the highest price increases, at 70.5 and 68%, respectively 
  • Baking potatoes have decreased in price by 13% since 2019

The prices of various food items have seen significant increases since 2019. From staples like milk and fruit to indulgences like chocolate bars and ice cream, consumers have been feeling the pinch at the checkout. 

Our savings experts have analysed data from the Office for National Statistics on the average prices of food items each year from March 2021 to March 2024. They have determined which items have seen the biggest increase in price. Let’s discuss the results! 

5 Food Items with the Biggest Price Increase 

Our experts have been keeping a close eye on the ever-changing landscape of grocery prices. From the humble baked beans to the luxurious olive oil, our mission is to help consumers make informed choices. Buckle up, because we’re about to dissect the data and spill the beans (pun intended) on the top 5 food products with the largest price increases over the past five years.

Rank 

Food item 

% increase in price from 2019-2024 

Olive oil 

113.8%

Baked beans 

70.5% 

Still mineral water 

67.7% 

Granulated white sugar 

67.6% 

Plain biscuits 

66.6% 

 

1. Olive Oil: The Price Surge Saga

The food item that has seen the biggest price change is olive oil, which has increased by a staggering 113.8% over the past five years. Its price soared from £3.76 for a 500ml-1l bottle in March 2019 to £8.04 in March 2024. This dramatic increase reflects global supply chain issues, increased production costs, and possibly fluctuating weather conditions affecting olive crops.

2. Baked Beans: From Budget Staple to Budget Buster

The not-so-magical baked beans have increased by 70.5% since 2019. In 2019, their average price was £0.61, which has risen to £1.04 in 2024 for a 400-425g tin. This staple, often considered an affordable food option, is now placing more strain on consumers' wallets.

3. Still Mineral Water: Quenching Thirst, Draining Wallets

In third place, we have bottles of still mineral water, which have increased by 67.7% in price. In 2019, 1.5-2l bottles were priced at £0.62 on average, whereas they cost £1.04 in 2024, reflecting the dramatic inflation in even the most basic grocery items.

4. Granulated White Sugar: A Sweet Dilemma

Granulated white sugar is another item that has been subject to a dramatic price increase. From 2019 to 2024, it has risen by 67.6%. For 1kg of sugar in 2019, the average cost was £0.71, which has increased to £1.19 in 2024. This could be attributed to low sugar cane production in major producing countries, as well as bad weather affecting production across Europe.

5. Plain Biscuits: The Crumbly Conundrum

With a 66.6% price increase over the past five years, plain biscuits are next on the list. In 2024, a 200-300g packet costs £1.24 on average, while they used to cost around £0.81 in 2019. This could be a knock-on effect from the increase in sugar prices, as well as a price surge in other ingredients such as flour

More Essential Items that Have Increased in Price 

Our top 5 food items are not the only food items experiencing price increases. Many essential food items have been increasing over the last 5 years. Here are some more essential items that have had a spike in prices: 

Dairy and Meat Products

  • Semi-skimmed milk: Up 48% since 2019, now priced at £1.24 for two pints.
  • Whole milk: Increased by 30%.
  • Cheddar cheese: Up 27%.
  • Fresh/chilled whole chicken: A 39% rise, now costing £3.83 per kg.
  • Gammon: From £6.58 per kg in 2019 to £8.96 in 2024.

Packaged and Processed Foods

  • Frozen fish fingers: A 42% increase.
  • Cooked ham: Up 29%.
  • Frozen ready-cooked meals: A 34% rise.

Fruits and Vegetables

  • Cucumber: A 41% increase, from £0.66 to £0.93.
  • Broccoli: Up 33%.
  • Onions: Increased by 29%.
  • Blueberries: The fruit with the highest price hike, at 24%.
  • Bananas: Up 19%.

As we navigate these price fluctuations, it’s essential to stay informed and adapt our shopping habits. Keep an eye on the grocery bill and explore budget-friendly alternatives, such as growing your own produce. As the food industry continues to evolve, being mindful of these changes can help us make informed choices.

The CEO and Co-Founder of BravoVoucher, Marco Farnararo commented on our findings:

 “This research underscores the financial pressures facing consumers, as food prices outpace general inflation rates. The substantial increases in essential items and pantry staples highlight the challenges in maintaining a balanced and affordable diet in 2024. 

 “Despite the legal minimum wage increasing by 9.8% this year, the highest boost since 2001, many people still aren’t earning enough when taking into account the rising food prices, as well as other factors such as energy prices and rent or mortgage payments, causing many people in the UK to struggle financially. 

“While food prices are continually rising, there are steps shoppers can take to help cut costs. For example, taking advantage of store offers or vouchers can help cut prices, however, don’t be tempted to purchase unnecessary items just because they are on offer. It is also important to keep track of what you already have before going shopping to prevent unnecessary extra spending.” 

This information was provided by the savings experts at BravoVoucher.

ENDS 

If using these insights, please link credit to https://www.bravovoucher.co.uk/ as they are responsible for conducting the research.  

Methodology 

The average prices of food items each year from 2019-2024 were obtained from https://www.ons.gov.uk/  

The percentage increase from 2019 to 2024 was calculated to determine the increase over the past five years.  

 

Item 

Qty 

March 2019 price 

March 2020 price 

March 2021 price 

March 2022 price 

March 2023 price 

March 2024 price 

% increase 

Olive oil 

500ml-1litre 

£3.76  

£3.51  

£3.51  

£3.87  

£5.78  

£8.04  

114% 

Baked beans 

400-425g 

£0.61  

£0.66  

£0.65  

£0.76  

£1.05  

£1.04  

70% 

Still mineral water 

1.5-2litre 

£0.62  

£0.64  

£0.66  

£0.79  

£0.98  

£1.04  

68% 

Granulated white sugar 

per kg 

£0.71  

£0.71  

£0.68  

£0.73  

£1.04  

£1.19  

68% 

Plain biscuits 

200-300g 

£0.81  

£0.88  

£0.94  

£0.98  

£1.24  

£1.35  

67% 

Frozen beef burgers 

pack of 4 

£2.19  

£2.24  

£2.37  

£2.49  

£3.28  

£3.56  

63% 

Hot chocolate drink 

250-400g 

£2.16  

£2.39  

£2.37  

£2.28  

£2.84  

£3.36  

56% 

Vegetable pickle 

280-520g 

£1.22  

£1.36  

£1.32  

£1.44  

£1.60  

£1.88  

54% 

Individual cakes 

pack of 5-6 

£1.36  

£1.48  

£1.50  

£1.64  

£2.01  

£2.08  

53% 

Mixer drink 

1litre 

£0.87  

£0.95  

£0.96  

£1.13  

£1.26  

£1.29  

48% 

Semi skimmed milk 

2 pints 

£0.84  

£0.83  

£0.84  

£0.96  

£1.33  

£1.24  

48% 

Fruit juice (excluding orange juice) 

1litre 

£0.90  

£0.93  

£0.94  

£1.00  

£1.19  

£1.32  

47% 

Canned sweetcorn 

198-340g 

£0.71  

£0.71  

£0.71  

£0.76  

£0.92  

£1.04  

46% 

Frozen breaded/battered white fish 

400-550g 

£3.45  

£3.73  

£3.73  

£3.90  

£5.13  

£5.05  

46% 

Lemonade 

2litre 

£0.68  

£0.66  

£0.63  

£0.69  

£0.93  

£0.99  

46% 

Still water 

500ml 

£0.40  

£0.43  

£0.42  

£0.45  

£0.53  

£0.58  

45% 

Flavoured water 

900ml-1.5litre 

£0.65  

£0.65  

£0.65  

£0.75  

£0.86  

£0.94  

45% 

Chicken kiev 

pack of 2 

£1.86  

£1.90  

£1.89  

£2.10  

£2.60  

£2.67  

44% 

Sponge cake 

 

£1.85  

£1.80  

£1.82  

£1.99  

£2.49  

£2.65  

43% 

Multipack crisps 

 

£1.23  

£1.21  

£1.29  

£1.31  

£1.60  

£1.75  

42% 

Frozen fish fingers 

pack of 8-12 

£2.02  

£2.10  

£2.32  

£2.40  

£2.97  

£2.87  

42% 

Individual meat pie 

 

£1.29  

£1.33  

£1.27  

£1.38  

£1.73  

£1.83  

42% 

Chilled ready meal (fish/veg) 

serves 1 

£2.42  

£2.44  

£2.49  

£2.73  

£3.27  

£3.43  

42% 

Cook-in sauce 

350-520g 

£1.32  

£1.22  

£1.19  

£1.26  

£1.75  

£1.87  

42% 

Chilled pot dessert 

125-200g 

£0.63  

£0.65  

£0.59  

£0.64  

£0.77  

£0.89  

41% 

Hard cheese 

per kg 

£6.97  

£6.93  

£6.77  

£6.92  

£9.98  

£9.83  

41% 

Cucumber 

each 

£0.66  

£0.66  

£0.54  

£0.55  

£0.84  

£0.93  

41% 

Mayonnaise 

390-500g / 420-540ml 

£1.55  

£1.55  

£1.40  

£1.48  

£1.96  

£2.18  

41% 

Bag of sweets (chocolate) 

 

£1.15  

£1.21  

£1.18  

£1.19  

£1.44  

£1.61  

40% 

Chocolate wafer bar 

 

£0.51  

£0.51  

£0.55  

£0.56  

£0.67  

£0.71  

39% 

Fresh/chilled whole chicken 

per kg 

£2.76  

£2.74  

£2.80  

£3.06  

£3.73  

£3.83  

39% 

Chilled ready meal (meat) 

serves 1 

£2.43  

£2.43  

£2.48  

£2.63  

£3.20  

£3.37  

39% 

Chewing/bubble gum 

single pack 

£0.58  

£0.59  

£0.59  

£0.64  

£0.76  

£0.80  

38% 

Frozen vegetable burger 

180-454g 

£1.77  

£1.85  

£1.77  

£1.99  

£2.21  

£2.43  

37% 

Dry spaghetti or pasta 

500g 

£0.68  

£0.76  

£0.69  

£0.86  

£1.07  

£0.93  

37% 

Gammon 

per kg 

£6.58  

£7.21  

£7.29  

£7.48  

£8.44  

£8.96  

36% 

Small yoghurt 

one 

£0.61  

£0.64  

£0.61  

£0.64  

£0.82  

£0.83  

36% 

Packet of peanuts 

150-300g 

£1.05  

£1.10  

£1.14  

£1.23  

£1.29  

£1.42  

35% 

Pork sausages 

per kg 

£4.99  

£5.27  

£5.28  

£5.45  

£6.58  

£6.73  

35% 

Non-dairy milk drink 

900ml-1litre 

£1.33  

£1.39  

£1.35  

£1.53  

£1.76  

£1.79  

35% 

Frozen ready cooked meal 

serves 1 

£1.51  

£1.59  

£1.58  

£1.64  

£1.98  

£2.03  

34% 

Courgettes 

per kg 

£2.25  

£2.22  

£2.27  

£2.36  

£2.79  

£3.02  

34% 

Canned tomatoes 

390-400g 

£0.51  

£0.47  

£0.49  

£0.57  

£0.64  

£0.68  

33% 

Soft cheese 

per kg 

£8.38  

£7.82  

£7.79  

£8.45  

£11.03  

£11.15  

33% 

Continental sliced deli type meat 

40-100g 

£1.91  

£2.01  

£1.99  

£2.04  

£2.42  

£2.54  

33% 

Broccoli 

per kg 

£1.88  

£1.97  

£1.74  

£1.70  

£2.27  

£2.50  

33% 

Hot oat cereal 

 

£1.70  

£1.83  

£1.76  

£1.84  

£2.19  

£2.26  

33% 

Protein powder 

900g-2kg 

£21.14  

£21.58  

£22.09  

£23.34  

£29.14  

£28.05  

33% 

Crisps 

25-50g 

£0.80  

£0.81  

£0.84  

£0.88  

£1.00  

£1.06  

33% 

Fizzy drink 

500ml  

£1.36  

£1.46  

£1.51  

£1.51  

£1.67  

£1.80  

32% 

Corn snack 

50g 

£0.70  

£0.72  

£0.73  

£0.74  

£0.86  

£0.92  

31% 

Fortified wine 

70-75cl 

£8.78  

£9.07  

£9.10  

£9.48  

£9.79  

£11.44  

30% 

Whole milk 

4 pints 

£1.16  

£1.15  

£1.15  

£1.23  

£1.70  

£1.51  

30% 

Large white unsliced bread 

750-800g 

£1.26  

£1.24  

£1.24  

£1.34  

£1.55  

£1.64  

30% 

Fizzy energy drink 

250-500ml 

£1.26  

£1.31  

£1.42  

£1.45  

£1.61  

£1.64  

30% 

Canned fruit 

400-450g 

£0.91  

£0.91  

£0.92  

£1.00  

£1.12  

£1.18  

30% 

Onions 

per kg 

£0.85  

£0.77  

£0.83  

£0.84  

£1.01  

£1.10  

29% 

Cooked ham (sliced) 

100-200g 

£2.05  

£2.15  

£2.26  

£2.41  

£2.64  

£2.65  

29% 

Plums 

per kg  

£2.82  

£2.61  

£2.40  

£2.35  

£2.91  

£3.63  

29% 

Jam 

340-454g 

£1.02  

£1.02  

£0.93  

£1.09  

£1.36  

£1.31  

28% 

Basmati rice 

500g-1kg 

£1.64  

£1.80  

£1.73  

£1.83  

£2.07  

£2.10  

28% 

Ice cream 

450ml-1litre 

£2.66  

£2.79  

£2.49  

£2.52  

£3.19  

£3.39  

27% 

Chilled garlic bread 

 

£0.82  

£0.87  

£0.86  

£0.92  

£1.03  

£1.04  

27% 

Cheddar cheese 

per kg 

£6.90  

£6.84  

£6.42  

£6.53  

£9.29  

£8.75  

27% 

Frozen chicken nuggets 

220-600g 

£1.91  

£1.86  

£1.83  

£1.79  

£2.41  

£2.42  

27% 

Kiwi fruit 

each 

£0.27  

£0.26  

£0.30  

£0.31  

£0.33  

£0.34  

26% 

Powdered baby formula 

400-900g 

£9.51  

£9.64  

£9.64  

£10.81  

£12.11  

£11.93  

25% 

Bread rolls (white or brown) 

pack of 6 

£0.88  

£0.88  

£0.87  

£0.96  

£1.06  

£1.10  

25% 

Self-raising flour 

1.5kg 

£0.68  

£0.68  

£0.59  

£0.63  

£0.77  

£0.85  

25% 

Vegetable stir fry pack 

one 

£1.17  

£1.15  

£1.15  

£1.19  

£1.44  

£1.46  

25% 

Tomatoes 

per kg 

£2.67  

£2.51  

£2.67  

£2.80  

£3.25  

£3.33  

25% 

Fresh white fish fillets 

per kg 

£15.53  

£15.78  

£15.95  

£16.86  

£19.52  

£19.36  

25% 

Small box of tea bags 

pack of 80 (230-250g) 

£2.11  

£2.19  

£2.11  

£2.17  

£2.46  

£2.63  

25% 

Quiche 

340-450g 

£2.28  

£2.20  

£2.13  

£2.22  

£2.68  

£2.84  

25% 

Oven ready gammon/pork joint 

450-900g 

£4.49  

£4.68  

£4.67  

£4.85  

£5.44  

£5.59  

24% 

Iceberg lettuce 

each 

£0.70  

£0.73  

£0.54  

£0.55  

£0.77  

£0.87  

24% 

Blueberries 

per kg  

£9.78  

£10.66  

£10.66  

£11.56  

£11.89  

£12.15  

24% 

Bottle of gin 

70cl 

£14.13  

£14.81  

£15.16  

£15.40  

£16.24  

£17.55  

24% 

Breakfast cereal (low-sugar/non-chocolate coated) 

 

£1.86  

£1.98  

£1.92  

£2.08  

£2.20  

£2.31  

24% 

Bacon 

per kg 

£7.61  

£7.73  

£7.19  

£7.23  

£8.88  

£9.44  

24% 

White sliced bread 

750-800g 

£1.09  

£1.02  

£1.04  

£1.07  

£1.38  

£1.35  

24% 

Lamb loin chop/steak 

per kg 

£13.62  

£13.89  

£13.45  

£15.49  

£16.13  

£16.83  

24% 

Multipack meat based snack 

400g 

£1.83  

£1.91  

£1.81  

£1.90  

£2.16  

£2.26  

23% 

Champagne bottle 

75cl 

£26.26  

£28.09  

£26.95  

£29.94  

£31.36  

£32.35  

23% 

Premium lager  

4 bottles  

£4.96  

£4.82  

£4.99  

£5.04  

£5.40  

£6.07  

22% 

Stout 

4 can pack 

£4.71  

£4.68  

£4.61  

£4.81  

£5.07  

£5.75  

22% 

Fruit pastilles 

 

£0.68  

£0.71  

£0.70  

£0.71  

£0.76  

£0.83  

22% 

Butter 

250g 

£1.74  

£1.74  

£1.70  

£1.81  

£2.36  

£2.12  

22% 

Bottle of vodka 

70cl 

£14.00  

£14.54  

£14.46  

£14.72  

£15.59  

£16.99  

21% 

Cooked turkey/chicken (sliced) 

100-180g 

£1.88  

£1.96  

£1.96  

£2.07  

£2.32  

£2.27  

21% 

Bitter 

4 cans (440-500ml) 

£4.10  

£4.09  

£4.05  

£4.22  

£4.58  

£4.95  

21% 

Speciality bottled beer (4.5-5%) 

500ml 

£1.74  

£1.72  

£1.71  

£1.74  

£1.92  

£2.10  

21% 

Multipack of cola/fizzy drink 

pack of 4-8 (330ml) 

£3.45  

£3.77  

£3.45  

£3.57  

£4.05  

£4.14  

20% 

Peanut butter 

225-350g 

£1.76  

£1.80  

£1.88  

£1.90  

£2.07  

£2.11  

20% 

Flavoured cider bottled  

500-568ml 

£2.10  

£2.11  

£2.02  

£2.13  

£2.31  

£2.51  

20% 

Spreadable butter 

500g 

£3.18  

£3.25  

£3.35  

£3.75  

£4.37  

£3.80  

19% 

Large chocolate bar 

 

£1.55  

£1.58  

£1.40  

£1.49  

£1.69  

£1.85  

19% 

Beef steak 

per kg 

£15.27  

£14.89  

£14.84  

£16.25  

£17.92  

£18.22  

19% 

Bottle of whiskey 

70cl 

£14.34  

£14.27  

£14.35  

£14.91  

£15.88  

£17.11  

19% 

Mints 

 

£0.69  

£0.72  

£0.71  

£0.70  

£0.78  

£0.82  

19% 

Wholemeal sliced bread 

750-800g 

£1.13  

£1.06  

£1.08  

£1.10  

£1.40  

£1.34  

19% 

Chocolate caramel bar 

 

£0.70  

£0.71  

£0.70  

£0.71  

£0.77  

£0.83  

19% 

Bananas 

per kg 

£0.92  

£0.94  

£0.88  

£0.93  

£1.04  

£1.09  

18% 

Dried fruit pack 

100-250g 

£1.99  

£2.10  

£1.99  

£2.08  

£2.26  

£2.35  

18% 

Beef mince 

per kg 

£7.04  

£7.01  

£6.49  

£7.02  

£8.13  

£8.28  

18% 

Milk chocolate bar 

 

£0.74  

£0.73  

£0.74  

£0.73  

£0.82  

£0.87  

18% 

Small oranges 

per kg  

£2.30  

£2.61  

£2.53  

£2.50  

£2.76  

£2.70  

17% 

Mushrooms 

per kg 

£2.96  

£3.01  

£3.08  

£3.30  

£3.52  

£3.46  

17% 

Coffee pods 

pack of 8-16 

£3.87  

£3.66  

£3.66  

£3.67  

£4.45  

£4.52  

17% 

Breakfast cereal (sugar/chocolate coated) 

 

£2.35  

£2.51  

£2.41  

£2.46  

£2.64  

£2.74  

17% 

Orange 

each 

£0.38  

£0.38  

£0.37  

£0.39  

£0.44  

£0.44  

16% 

Fresh boneless chicken breast 

per kg 

£6.98  

£6.48  

£6.39  

£6.77  

£8.00  

£7.99  

14% 

Grapefruit 

each 

£0.52  

£0.51  

£0.53  

£0.53  

£0.59  

£0.59  

13% 

Fresh double cream 

250-300ml 

£1.12  

£1.10  

£1.10  

£1.17  

£1.34  

£1.27  

13% 

Regular cola drink 

1.25-2litre 

£2.04  

£1.96  

£1.87  

£2.08  

£2.30  

£2.31  

13% 

Fresh salmon fillets 

per kg 

£17.02  

£16.43  

£14.27  

£15.75  

£19.03  

£19.21  

13% 

Grapes 

per kg  

£3.72  

£3.76  

£3.81  

£3.82  

£4.21  

£4.18  

12% 

Cauliflower 

each 

£1.02  

£0.99  

£0.91  

£0.90  

£1.09  

£1.14  

12% 

Cans of lager  

10-24 cans (440-500ml) 

£11.58  

£11.72  

£11.38  

£11.59  

£12.40  

£12.84  

11% 

Cream liqueur (14-20%) 

70cl-1litre 

£14.99  

£14.80  

£15.32  

£15.79  

£15.96  

£16.59  

11% 

Peppers 

per kg 

£0.92  

£0.82  

£0.80  

£0.81  

£1.00  

£1.01  

10% 

Raspberries 

per kg  

£12.59  

£12.81  

£13.51  

£13.33  

£14.18  

£13.82  

10% 

Parmesan cheese 

per kg 

£17.96  

£18.26  

£18.46  

£18.81  

£20.83  

£19.70  

10% 

Instant coffee 

90-100g 

£2.93  

£2.94  

£2.71  

£2.89  

£3.31  

£3.21  

10% 

New potatoes 

per kg 

£1.27  

£1.26  

£1.18  

£1.24  

£1.36  

£1.39  

9% 

Canned tuna 

130-200g 

£0.96  

£1.00  

£0.95  

£0.94  

£1.03  

£1.05  

9% 

Honey 

340-454g 

£2.00  

£2.05  

£2.01  

£2.13  

£2.29  

£2.18  

9% 

Sweet potato 

per kg 

£1.20  

£1.22  

£1.16  

£1.17  

£1.19  

£1.30  

8% 

Frozen prawns 

per kg 

£15.83  

£15.96  

£15.28  

£16.68  

£18.55  

£16.94  

7% 

Microwavable rice 

220-280g 

£1.02  

£1.04  

£0.91  

£0.91  

£1.02  

£1.08  

6% 

Avocados 

each 

£0.90  

£0.91  

£0.89  

£0.88  

£0.96  

£0.95  

6% 

Carrots 

per kg 

£0.75  

£0.64  

£0.54  

£0.53  

£0.64  

£0.78  

4% 

Lemon 

each 

£0.33  

£0.30  

£0.31  

£0.32  

£0.32  

£0.34  

3% 

Pre-prepared mashed potatoes 

400-650g 

£1.09  

£1.06  

£1.02  

£0.98  

£1.16  

£1.12  

3% 

White potatoes 

per kg 

£0.80  

£0.75  

£0.59  

£0.56  

£0.71  

£0.82  

2% 

Cereal bar 

one bar 

£0.35  

£0.34  

£0.30  

£0.29  

£0.31  

£0.34  

-3% 

Baking potatoes 

per kg 

£1.04  

£0.93  

£0.83  

£0.78  

£0.83  

£0.90  

-13% 

 

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